Go Green - Save Money
The main headlines hitting the media today are about ‘going green’, ‘saving the planet’, and ‘becoming more eco-friendly’… but does going green really make business sense?
The truth of the matter is, the more the media emphasise human contribution towards global warming, the more people contemplate whether or not they use a company based on how environmentally friendly they are, and I think its safe to say that all of our business objectives are based on customer satisfaction and retention. So go green and keep your customers keen!
If keeping customers happy isn’t enough to see your profit margins expand, apparently introducing eco-friendly products can save you a significant amount of money in the long run. At first, many business owners see ‘going green’ as an expensive and time consuming process, however, small things like using high-efficiency light bulbs in the office, for example, will cost you 75% less to run than the standard light bulbs, and they will also last 10 times longer! There are numerous things you can do to generally increase how environmentally friendly your business is, the possibilities are endless!
Here at ‘i name it’ we decided to have a go at integrating the ‘eco’ into some of our products and we were thrilled to receive the accolade of ‘Highly commended free standing calendar’ at the National Business Calendar awards for our 100% environmentally friendly DHL calendar, with our customer stating that the calendars were ‘pretty much the talk of the market.’ The calendar is a great benefit to the planet, the leafs are 80% recycled and 20% FSC (from sustainable forests) and even the wire used to bind the calendar is coated in corn oil to ensure it is 100%
biodegradable!
So, we have made ‘going green’ work wonders for us, and it is always an extra selling point when introducing your products to customers as having the eco-friendly alternative is becoming increasingly popular. Customers, clients and stakeholders will all be interested in your efforts to incorporate environmentally friendly options into your organisation and most individuals will be delighted to learn that they are dealing with a responsible, environmentally aware corporation.
The truth of the matter is, the more the media emphasise human contribution towards global warming, the more people contemplate whether or not they use a company based on how environmentally friendly they are, and I think its safe to say that all of our business objectives are based on customer satisfaction and retention. So go green and keep your customers keen!
If keeping customers happy isn’t enough to see your profit margins expand, apparently introducing eco-friendly products can save you a significant amount of money in the long run. At first, many business owners see ‘going green’ as an expensive and time consuming process, however, small things like using high-efficiency light bulbs in the office, for example, will cost you 75% less to run than the standard light bulbs, and they will also last 10 times longer! There are numerous things you can do to generally increase how environmentally friendly your business is, the possibilities are endless!
Here at ‘i name it’ we decided to have a go at integrating the ‘eco’ into some of our products and we were thrilled to receive the accolade of ‘Highly commended free standing calendar’ at the National Business Calendar awards for our 100% environmentally friendly DHL calendar, with our customer stating that the calendars were ‘pretty much the talk of the market.’ The calendar is a great benefit to the planet, the leafs are 80% recycled and 20% FSC (from sustainable forests) and even the wire used to bind the calendar is coated in corn oil to ensure it is 100%biodegradable!
So, we have made ‘going green’ work wonders for us, and it is always an extra selling point when introducing your products to customers as having the eco-friendly alternative is becoming increasingly popular. Customers, clients and stakeholders will all be interested in your efforts to incorporate environmentally friendly options into your organisation and most individuals will be delighted to learn that they are dealing with a responsible, environmentally aware corporation.
posted by I Name It at
3:37 AM
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