How to run a successful media marketing campaign
A term that is tossed around a lot these days is “Social Media”… but what does it all mean? And how is it going to benefit your organisation?
Social media is media that is based on user participation and user-generated content. Social networking sites include websites such as Twitter, Facebook, You tube and blog sites. However, different social networking sites can be used for a variety of purposes:
• Facebook is the internets equivalent to a pub. This is somewhere where you can begin to know your customer prospects on a more personal basis. For example, it is an informal environment which gives you room to discuss topics such as what you did over the weekend, as oppose to strictly business related topics.
• Linked In is like a trade show. It is very business orientated and it allows you to connect with people from all over the world on a professional level. It is a more formal alternative to Facebook and it provides official forums on business related topics which are great to get involved with.
• Twitter is like a huge instant messaging site. It allows you to send instant messages to large groups of people and it’s very upbeat, lively and effective if you use it in the right way. It is also very informative as you can access useful topic discussions relevant to your particular industry.
• You Tube is like Times Square on New Years Eve. It is very hard to break through but thousands of people will see you if you do, and it can be one of the most successful genre’s of communication through social media.
• My Space is ideal for the younger generation and it has a similar effect as a blog site as again, it is more impersonal and allows you to create almost like a fan base for your organisation.
Social media is particularly useful as it allows organisations to communicate efficiently with the right market and target customer prospects on a larger basis. For example, posting a new offer on Twitter will allow this to be seen by thousands of potential customers as oppose to just one or two, therefore naturally increasing lead generation.
Another interesting concept to perhaps consider if you deal more with the B2B market, is communicating with your customer prospects through a webinar. Webinars are becoming increasingly popular due to advantages such as convenience and saving travel costs, and they allow an organisation to instantly build trust with the participants as well as educating customers about their particular product/service
Measuring Social Media through social media/webinars:
• Webinars are particularly useful for turning website traffic into leads; therefore escalating leads and sales immediately.
• Social media sites increase your SEO’s (Search Engine optimisation) due to the searcher expectations changing and consumers having the ability to interact and share with specific search content (remember: if people think you are important, so will Google!)
• Converting website traffic to your social media websites is useful to draw more people to your brand and offer them a greater service. Many companies offer discounts for people that follow them on Twitter or become a fan of their business on Facebook.
• The most important aspect of any organisation is ultimately profit; is your company benefiting from the different types of social media? If so, which one is the most affective? How is customer retention affected by your increased usage of social media?
In order to set up and manage a successful social media campaign, you must consider the following:
1. Competitive Assessment – Always look at what your competitors are doing. What are they doing that is successful for them? Copy them and improve aspects of your organisation.
2. Internal Situation Analysis – Perform a SWOT analysis to identify how you can get the most out of social networking and put it into context with the rest of your business objectives.
3. Major Objectives – What do you wish to achieve through social media? Getting your brand better known? Increasing website traffic? Increasing profit?
4. Consumer thought process – Think from the point of view from your customer. What will entice them to your Facebook page? What can you do to make your social networking sites stand out?
5. Key Strategies – Figure out the best ways of driving people to your website/social networking sites.
6. Brand Essence – Design your social networking websites to enhance your brand and authority. If your organisation is professional and important, ensure your social networking sites portray this correctly.
7. Essential Message – What are you trying to portray through your networking sites?
8. Tactical Plan Overview – Once you have started providing information that solves your customers and subscribers needs, continue to develop and grow your content so that they want to keep coming back again and again.
In order for social networking to be successful for your company, you must remember the key objective, do not sell, but engage your client prospects.
Social media is media that is based on user participation and user-generated content. Social networking sites include websites such as Twitter, Facebook, You tube and blog sites. However, different social networking sites can be used for a variety of purposes:
• Facebook is the internets equivalent to a pub. This is somewhere where you can begin to know your customer prospects on a more personal basis. For example, it is an informal environment which gives you room to discuss topics such as what you did over the weekend, as oppose to strictly business related topics.
• Linked In is like a trade show. It is very business orientated and it allows you to connect with people from all over the world on a professional level. It is a more formal alternative to Facebook and it provides official forums on business related topics which are great to get involved with.
• Twitter is like a huge instant messaging site. It allows you to send instant messages to large groups of people and it’s very upbeat, lively and effective if you use it in the right way. It is also very informative as you can access useful topic discussions relevant to your particular industry.
• You Tube is like Times Square on New Years Eve. It is very hard to break through but thousands of people will see you if you do, and it can be one of the most successful genre’s of communication through social media.
• My Space is ideal for the younger generation and it has a similar effect as a blog site as again, it is more impersonal and allows you to create almost like a fan base for your organisation.
Social media is particularly useful as it allows organisations to communicate efficiently with the right market and target customer prospects on a larger basis. For example, posting a new offer on Twitter will allow this to be seen by thousands of potential customers as oppose to just one or two, therefore naturally increasing lead generation.
Another interesting concept to perhaps consider if you deal more with the B2B market, is communicating with your customer prospects through a webinar. Webinars are becoming increasingly popular due to advantages such as convenience and saving travel costs, and they allow an organisation to instantly build trust with the participants as well as educating customers about their particular product/service
Measuring Social Media through social media/webinars:
• Webinars are particularly useful for turning website traffic into leads; therefore escalating leads and sales immediately.
• Social media sites increase your SEO’s (Search Engine optimisation) due to the searcher expectations changing and consumers having the ability to interact and share with specific search content (remember: if people think you are important, so will Google!)
• Converting website traffic to your social media websites is useful to draw more people to your brand and offer them a greater service. Many companies offer discounts for people that follow them on Twitter or become a fan of their business on Facebook.
• The most important aspect of any organisation is ultimately profit; is your company benefiting from the different types of social media? If so, which one is the most affective? How is customer retention affected by your increased usage of social media?
In order to set up and manage a successful social media campaign, you must consider the following:
1. Competitive Assessment – Always look at what your competitors are doing. What are they doing that is successful for them? Copy them and improve aspects of your organisation.
2. Internal Situation Analysis – Perform a SWOT analysis to identify how you can get the most out of social networking and put it into context with the rest of your business objectives.
3. Major Objectives – What do you wish to achieve through social media? Getting your brand better known? Increasing website traffic? Increasing profit?
4. Consumer thought process – Think from the point of view from your customer. What will entice them to your Facebook page? What can you do to make your social networking sites stand out?
5. Key Strategies – Figure out the best ways of driving people to your website/social networking sites.
6. Brand Essence – Design your social networking websites to enhance your brand and authority. If your organisation is professional and important, ensure your social networking sites portray this correctly.
7. Essential Message – What are you trying to portray through your networking sites?
8. Tactical Plan Overview – Once you have started providing information that solves your customers and subscribers needs, continue to develop and grow your content so that they want to keep coming back again and again.
In order for social networking to be successful for your company, you must remember the key objective, do not sell, but engage your client prospects.
posted by I Name It at
1:04 AM
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