Best in the office

A survey of the best promotional desktop items, conducted by Source-E, revealed that calendars were the most likely product to remain on a client’s desk throughout the year. Add the fact that the ‘i name it’ calendar is personalised to the person receiving it you are guaranteed a successful promotional campaign.

The process for producing these calendars is simple; ‘i name it’ design your front cover and add your details throughout the calendar. All you need to provide are logos, a list of client names and your 12 favourite images chosen from the extensive image library. Your client names are then incorporated into each image and added to your corporate branded calendar.

It is the multiple layers of personalisation that can be incorporated within these calendars which makes them so popular. Most people are used to receiving interesting gadgets and gimmicks that have been personalised to the company who has sent them. The ‘i name it’ product range takes the personalisation a step further and personalises the gift to the client receiving it as well as the company sending it. It is this element that immediately provokes a reaction – grabbing the attention of the receiver starting at the front cover and then continuing throughout the calendar as they see their name cleverly integrated within each of the monthly images.
If you have a new service or product being launched in August then sending a calendar or diary to promote your activity would be the most effective way to get your client using your calendar or diary before they receive several more from other companies in December – this is especially true if you run it until the end of the following year. The individual personalisation is obviously another key reason that your calendar will be kept above all the others. Keep all of the information relevant, if you have dates that are important to your client include them, whether it be events and conferences you are hosting or the date a policy is due for renewal, this can be a very powerful marketing tool that will remain relevant for an entire year.

This calendar can be used to promote multiple products and/or services at the same time and targeted to the individual receiving it, e.g. if you have different branches or contact details specific to each client this can be incorporated onto their individual calendar.

Daring Diaries!!

The image personalised desk diary is the latest innovation from ‘i name it’. The first of it’s kind in the promotional merchandise market and is set to be the ‘must have’ desk accessory for 2009.

As with their great range of personalised calendars the ‘i name it’ diaries are personalised to the client as well as the recipient, ensuring they are immediately engaging and guaranteed to be kept. With the ability to start the diary on any month of the year, run for as any months as you wish and add key dates personal to the company and/or recipient these diaries are certainly unique. Other features include a year planner, notes section and contact information. As with the calendars they also offer a bespoke service with the option to personalise your own corporate imagery.

“We have been developing this product over the last 12 months testing various designs and formats and have found that this one works perfectly. It was important that we produced a diary that not only incorporated all of the elements that our calendars do, regarding the level of personalisation, but it also needed to be a usable format whilst remaining an affordable option for businesses; says Tina Brown, Manager of ‘i name it’. “The feedback we have received from trade customers regarding this product has been excellent it appears that there is a gap in the market for this type of product and we are more than happy to fill it!”

To find out more about ‘i name its’ products and services, including their sample service, please visit www.inameit.co.uk or call and speak to a member of the ‘ I name it’ team on 0800 542 9177.

Variable Data Printing Made Easy

No longer are companies satisfied with corporate gifts simply featuring their corporate branding, advances in digital printing have opened up the opportunities for engaging with clients on a more personal level. Personalisation is becoming more intricate than ever, ranging from complex brochures tailored to the individual’s preferences throughout, to the integration of their name and preferences into an image.

A key product for Prime Print Group, and their biggest success, is their personalised calendar range, produced for the B2B market. Catering to individual companies needs has included designing and setting up bespoke websites allowing recipients to order their own calendar, starting it on their chosen month and including highlighted dates personally selected by them. This calendar also included a special birthday cake with their name on it on the month of their birth.

The fact that these calendars can be easily produced using any language has generated interest worldwide from Qatar to Brazil to Japan. This coupled with the extent to which these calendars can be made personal to the recipient, as well as the sender, has established this product range as a ‘must have’ in the promotional merchandise arena, as recognised by the British Promotional Merchandise Association (BPMA) at a recent awards ceremony where it was short-listed for the Most Innovative Product award.

Beyond the corporate calendar range, Prime Litho Printing Services produce bespoke personalised mailers. An ongoing contract with a major blue chip company encompasses the production of a barcoded mailer linked to a database containing 35 variable data fields each variable containing up to 145 different possibilities for the targeted audience’s preferences. This allows the company to engage directly with over 15,000 people, tailoring promotions and products to each individual recipient in a single print run.

Digital printing has become the most popular and fastest growing medium over the past 12 months due to it’s speed, quality and return on investment. As experts in the management and execution of variable data printing and image personalisation Prime Litho Printing Services provide consultative advice to their clients, encompassing data manipulation and the best ways to get maximum impact from the application of these techniques. Their consultative approach helps to effectively manage client expectations and provide a thorough understanding of the strengths and limitations of the process making it much smoother for the client.